Lady Gaga and the champagne brand Dom Pérignon have partnered up for a very exclusive limited-edition collaboration. The company and Gaga share the same artistic energy and want to celebrate creativity throughout this project. An accompanying sculpture to the bottle was designed by Gaga and Nicola Formichetti and will be sold with the exclusive bottle. All proceeds will go to the Born This Way Foundation
Alongside the Sculpture, Dom Pérignon paid 7 million dollars for a fashion film created by Nick Knight. The goal was to “create a burst of positive fantasy, a beautiful world that exists only in peoples imaginations. Fantasy is such an important part of our lives; it makes us dram and fuels our creativity. And right now, the world needs celebration”. Knight added that he “wanted to create something which would touch people across many different cultures, for its joie de vivre, its rush of fantasy and celebratory visions”.
110 exclusive pieces will go to private buyers but will also be showcased in flagship Dom Pérignon locations around the world. For the champagne brand “this is the celebration of how pushing boundaries, constant reinvention and passionate dedication to one’s craft can elevate us, individually and collectively. Today more than ever, the worlds needs the power of creative freedom. A force to open up new horizons, to move us forward. A force, that brings Lady Gaga and Dom Pérignon together for a collaboration.